Major media outlets are already feeling the heat from AI-powered search, and the shift has only just begun. A June 2024 report by The Wall Street Journal revealed that major publishers like CNN, USA Today, and The New York Times are experiencing significant drops in traffic, largely because AI tools like Google’s SGE and Bing Copilot now answer user questions directly, bypassing the original source.
If that’s what’s happening to the giants, imagine what’s coming for local businesses. These AI assistants are quickly becoming the gatekeepers between customer questions and who gets the click.
If your business isn’t optimized for how AI tools understand, summarize, and recommend, you might not even show up.
Now’s the time to rethink your SEO. If Google and Bing are changing the rules, your visibility strategy should change too. That’s where Al-focused SEO comes in.
Don’t wait until traffic drops. Get your site ready for Al search today.
Source: Wall Street Journal, “Al Answers Are Eating Google Search,” June 2024
Full article: https://www.wsj.com/tech/al/al-answers-are-eating-google-search-389f83e9
